“Discover the London you won’t find in the guidebooks”, Alternative London Tours proudly asserts. London’s “off-the-beaten-track” tour provider takes visitors to the hub of the capital’s East End to explore this unsung cultural hive.
East End specialists, the Alternative London Tour takes the visitor away from the normal and traditional tourist hot spots, such as Buckingham Palace and Westminster Abbey. Fine as these historical buildings are, if you are looking for some unusual cultural inspiration in the capital, than witnessing the works of street art and spirited community of the East End will provide a liberating day out.
So popular and successful have the Alternative London Tours been that in the last two years the company has been awarded certificates of excellence for its service to the London tourist industry.
The conception of this unique tourism venture derived from a young chap called Gary, who saw a hole in London’s crowded guided tour market. Gary proceeded to recruit young street artists, amongst others, to join the team guiding people around a part of London which was comparatively unknown and did not appear in any of the tour guide literature of the city.