Why Soho? Soho is one of London’s most famous and infamous districts. Situated to the west of Tottenham Court Road and to the east of Regent’s Street, this vibrant and colourful London region has built itself a reputation so deeply embedded into the makeup of London that there is no going back!

But what exactly makes Soho so unique, famous and alluring?

Soho and the sex industry

In the late 18^th century the White House was opened in Soho, an infamous brothel, which, according to writer Henry Mayhew, was a “notorious place of ill-fame.”

Continuing its popularity amongst prostitutes by the 1960s, ‘ladies of the night’ lined Soho’s streets and alleyways and the place was home to almost 100 strip clubs

A place for artists to drink and be merry

It was in the mid 19^th century that music halls, theatres and public houses began to gather in Soho. By the early 20^th century the district had become a fashionable place for writers and artists to eat inexpensively and discuss their work.

Between the 30s and 60s pubs in Soho became firmly established as being a place to house drunken poets and artists.

Soho today

During the 1980s Soho underwent a transformation and much of its highly visible sex industry was eradicated or forced underground.

Today there are remnants of its former vibrant sex industry visible in Soho, although albeit small and more unassuming. 21^st century Soho is considered to be a highly fashionable and cosmopolitan district of London, which is brimming with upmarket restaurants, modern office blocks and clubs that are open until dawn.

Weekends in Soho get extremely busy, with late-night coffee shops and bars that don’t seem to close providing a place for night owls in London to literally party all night long.

Soho is also home to London’s leading gay village, which provides an additional place to party and lose all inhibitions in this particularly energetic, entertaining and deservedly famous London district.