The ubiquitous annual Boxing Day stampede of zealous consumers hurtling through the doors of stores in London never fails to be shown on primetime British television. The sheer commitment and determination at grabbing themselves a bargain provides some light-hearted amusement of the nation’s viewers.
Coverage of a hapless doorman who has to open the glass doors and get out of the way as fast as he can to avoid getting trampled on by the marauding mass of bargain hunters certainly provides entertaining viewing. Many of these ultra-keen sales shoppers have even camped out all night in order to be first through the doors.
The London sales actually go on into the middle of January but that doesn’t stop the diehard sales lover from wanting to be the first person to grab a bargain. Yes, its’ safe to say the annual Boxing Day sales in the British capital are a roaring success.
So where are the best places to head to in London to be in with a chance of grabbing yourself a real bargain?
With its hive of trendy boutiques and designer stores, Kings Road can be off the radar for the more budget-conscious consumers for the majority of the year. The Boxing Day sales and their heavily deflated prices gives you the opportunity to splash out on the luxury labels of Kings Road.
Regent Street is one of the most popular and busiest shopping destinations in London’s West End. In fact there are more than 100 global brands on Regent Street, including Hamleys, Anthropologie, Liberty and Apple. When the sales are on this top London shopping destination, as you can imagine, gets exceptionally busy. In order to help you battle the crowds and find the bargain that you’re after, it might be worthwhile downloading the Regent Street Shopping and Walking Tour app.
The department stores
It might be the case that the big stores are your cup of tea. Harvey Nichols has already confirmed that their doors will open on Boxing Day. The great Tudor building of “Liberty” on Regent Street also opens its doors on the 26th December as does the London Designer Outlet in Wembley City.
The official title of the post-Christmas London sales is the January sales and many of the stores don’t commence their sales until January. Whether it’s Boxing Day or January, these notoriously hectic sales give the discerning shopper the chance to pick up a bargain, have fun whilst they do it and experience London at what has to be one of its busiest times of the year.