Krug are currently promoting their Krug Mindshare charity auction that will take place at Christie’s on November 5th.

Leaders in their field, Sir Philip Green, Arsene Wenger, Sir Salman Rushdie, Natalie Massenet, Sir Martin Sorrell, Nicholas Candy, Lang, Lang, David Starkey and Judy Craymer have all generously agreed to auction their mind for a charity of their choice sharing their intellectual property for 60 minutes at a private audience with the winning bidder.

Prior to the live auction, the public can place sealed bids online for a chance to win time with one of the Minds. The online auction facility goes live on Saturday October 24th 2009 and will end at midnight on Sunday November 1st 2009. The highest three bidders for each Mind will then be invited to join the live auction at Christie’s on November 5th 2009.