So the London Olympic year is finally upon us and with it a whole host of excitement, frenzy and, of course, gossip. With no aspect of this year’s Olympic Games going unturned, even the fashion traits of its staff is being speculated.
In celebrating the “best of British sport, history and fashion,” the Game’s organisers’ uniforms have been designed by Adidas, which says they were, “inspired by the heritage and culture of the UK, with influences ranging from the Grenadier Guards uniform to Henley Regatta fashions.”
Although the ‘influence’ of the London 2012’s organisers’ uniforms, which sport a purple and orange tracksuit top, is being disputing, with some believing that they have been influenced by the shocking ‘porange’ trend of last summer.
The term ‘porange’ made its way into London’s fashion terminology last summer when the likes of Cheryl Cole, Kim Kardashian, Jessica Alba, and Nicole Scherzinger, all stepped out donning brightly coloured purple and orange outfits.
As with most celebrity-endorsed fashion statements, fashion designers, the high street brands and fashion victims quickly evolved the ‘porange’ look, by selling and wearing the distinctively coloured outfits.
And now the sports brand Adidas are carrying the ‘porange’ trend into 2012 by kitting the 70,000 volunteers and 6,000 Locog staff for the London 2012 Olympics in porange-inspired uniform.
Although unlike Cheryl Cole’s sleek purple trousers and ruffled-orange top, each London 2012 uniform kit will contain a poringe cap, polo shirt, trousers, jacket, a bag, an umbrella, socks, trainers, and even a water bottle!
One thing is for sure, we won’t have any trouble spotting a member of the London 2012 staff, especially if it – or should we say when it rains!
For the London 2012 Olympics, why not stay at the fabulous Luxury hotel in London, The Wyndham Grand in Chelsea Harbour? You can book online or by calling +44 (0)20 7823 3000.