London tourism gears up for a flurry with a dot London domain! We’ve all heard of dot com, dot co.uk, dot es and dot fr, but now a new web address suffix is going to be available to internet surfers worldwide - dot London!
In April this year it emerged in the media that an application made to the internet governing body, ICANN, was approved, meaning London’s global esteem and admiration of being one of the world’s most popular capital city travel destinations is going to be augmented even further. Not only this, but being the first city to move into the same World Wide Web acclamation as a country by having its own domain, is proof of how digitally advanced London has become.
It was within this surmise that the dot London domain was intended, as Gordon Innes, CEO of London & Partners said in a press release:
“The dot London domain provides a tremendous opportunity to extend the global presence of London across the Internet, and likewise position it as a centre of digital innovation. We believe we are now excellently placed to benefit from the unprecedented opportunities provided by the de-regulation of the internet naming system. ”
As the dot London domain is a product of London & Partners, the official promotional organisation for London which aims to attract and deliver value to businesses, students and visitors of London, website owners would pay London & Partners’ agents to have the right to use the dot London domain.
As a dot London web address suffix is likely to prove particularly advantageous to promoting tourism in London, it is anticipated that it will be entertainment venues and tourist attractions that will be especially eager to have a dot London name.
Although because a web application process typically takes approximately seven months to complete, internet users it is unlikely that internet users will come across the dot London domain until the autumn.